The Name Game

What’s in a name?” pleads Juliet, as she begs Romeo to change his name, “That which we call a rose, By any other name would smell as sweet”.   However the central element of the play, the feud between the Montague and Capulet families emphasises the meaning and loyalty that we place in names.  Which leads to this week’s update:  Cosmapec Associates Ltd, the registered company name, gave an identity and internet domain for us whilst we developed the business concept and implementation plans.  This was only a working name, and as we now look towards the needs of our clients, we are going to launch the business with a new name.

Welcome to our new identity, Cosmapec Supply Chain Management.  The name change makes it clear that what we do is manage supply chains, and we retained Cosmapec as it already has name recognition from many of our industry contacts.  The new name also calls out a key point of difference that attracts clients to Cosmapec, our consultants’ extensive experience of creating and managing supply chain strategies.   Companies looking for new markets or sources of supply to drive their growth can trust us to deliver solutions quickly and profitably.  

We are very pleased to be working with Northampton Marketing who are developing the website and branding for Cosmapec Supply Chain Management.   Mark and Sheila Pattison, Partners at Northampton Marketing, are providing us support on graphics, website design, hosting services and SEO.  Our thanks to them for providing insight into the world of relationship marketing and the power of internet marketing tools. 

 Mark and Sheila send the following message:  “We are very excited to be working with Rob on his new venture, and the website and branding will be a key part of the marketing strategy for acquiring new clients.  Our team will be applying our 30 years of marketing experience to ensure the smooth launch of the Cosmapec Supply Chain Management business”


Keep checking here every Tuesday for the latest news about Cosmapec Supply Chain Management.